Fornite has enjoyed unrivaled success in 2018 as revenues have soared thanks to its availability across various platforms. With so much demand, it’s only natural that the brand would start to expand into spin-offs to further cash-on on this success. Well, fan-favorite accessory-maker Funko Pop has announced this morning that it’s entering into a partnership with Fortnite on a new line of accessories modeled after its popular characters. Full details below.
Funko Pop is responsible for those adorable characters that, while meant to be collectibles or toys, have turned into a must-have on YouTube battlestation videos. There’s now thousands of examples in the lineup from video games, musicians, culture heroes and more. It’s only natural that Fortnite would be extended the same treatment.
Officially, Funko is planning on shipping various Fortnite-themed toys across ten of its product lines. There will be everything from the popular big-head figures mentioned above to clothing and more.
Unfortunately, Funko has yet to officially lift the veil on any designs along with today’s news, but these new releases are expected to be on store shelves by the end of the year. Good timing, as we can only imagine how popular these Fortnite-themed toys will be.
If we had to put any guess on what you can expect, Funko is sure to recreate the game’s now iconic characters as big-head accessories. But you can also expect the popular lama, Battle Bus and other accessories to make an appearance as keychains and other collectibles. As Fortnite moves to new seasons, you can assume that new gear will cycle through the Funko Pop doors as well.
Funko Pop generally sells its collectibles in the $10 range over at Amazon, and you can expect similar pricing on any upcoming Fortnite releases. While the lineup originally started as a true collectible, as the brand blew up with popularity, Funko cashed in and flooded with market with various recreations. We’re looking forward to seeing what Funko is able to do with Fortnite’s fun and colorful inventory of characters.
[9to5-press-release]
Funko and Epic Games Partner to Launch Fortnite™ Toys and Collectibles
EVERETT, Wash., July 18, 2018 (GLOBE NEWSWIRE) — Funko, Inc. (“Funko,” or the “Company”) (Nasdaq:FNKO), a leading pop culture consumer products company, today announced a new partnership with Epic Games to create a range of Fortnite™ toys and collectibles in a deal brokered by IMG.
The new Fortnite branded collection will feature more than ten different product lines including Funko’s iconic Pop! figures, 5 Star figures, Pint Size Heroes, Vynl, keychains, POP! apparel and more.
“We are thrilled to collaborate and partner with Epic Games to create the inaugural Fortnite™ product collection and to bring these characters to life for the first time,” said Brian Mariotti, CEO of Funko. “This collection will be a true celebration of Fortnite’s incredible popularity and cultural significance, and we believe our Funko Fortnite collectibles will strongly resonate with fans of the game. We look forward to expanding this collection and combining our leading product capabilities with our strong retail platform. Ultimately our goal is to create a powerful merchandise strategy for the Fortnite™ brand, as well as bring these amazing collectibles to fans around the world.”
Mark Rein, Vice President of Epic Games commented: “We’re all big fans of Funko’s collectibles, so we were thrilled when we had the chance to partner with them on the Fortnite collection. We hope our players are as excited as we are about all of the cool stuff that’s on its way.”
Launching Holiday 2018, the collection will be available for purchase at a broad array of retailers worldwide.
Fortnite is the action building game from Epic Games that lets you drop into a massive 100-player PVP Battle Royale or team up with friends in a co-op campaign to Save The World against a horde of monsters. Craft and loot in giant worlds where no two games are ever the same. Fortnite Battle Royale is free and available on PC, Mac, PlayStation 4, Xbox One, iOS, and soon, Android.
About Funko
Headquartered in Everett, Washington, Funko is a leading pop culture consumer products company. Funko designs, sources and distributes licensed pop culture products across multiple categories, including vinyl figures, action toys, plush, apparel, housewares and accessories for consumers who seek tangible ways to connect with their favorite pop culture brands and characters. Learn more at https://funko.com/, and follow us on Twitter (@OriginalFunko) and Instagram (@OriginalFunko).
About Epic Games
Founded in 1991, Epic Games is the creator of Fortnite, Unreal, Gears of War, Shadow Complex, and the Infinity Blade series of games. Epic’s Unreal Engine technology brings high-fidelity, interactive experiences to PC, console, mobile, AR, VR and the Web. Unreal Engine is freely available at unrealengine.com. For more information on the studio, visit epicgames.com and check out @EpicGames.
About IMG
IMG is a global leader in sports, fashion, events and media, operating in more than 30 countries. The company manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in sports training and league development, as well as marketing, media and licensing for brands, sports organizations and collegiate institutions. IMG is part of the Endeavor (formerly WME | IMG) network.
[/9to5-press-release]
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