Amazon announces its Black Friday gameplan and prices, new deals every 10 minutes

Black Friday deals offered earlier than ever before – starting Friday, November 21

Three coveted Deals of the Day on both Thanksgiving and Black Friday

50% off Amazon exclusive toys like Lincoln Logs Redwood Junction and Crayola Imagination Art Case

Up to 45% off select Samsung TVs including: Samsung 40-inch Smart 1080p LED TV for $328; Samsung 55-inch Curved Smart 4K Ultra HD LED TV for $1,298

SEATTLE–(BUSINESS WIRE)–Nov. 20, 2014– (NASDAQ: AMZN) – Today, Amazon.com announced Black Friday deals will start even earlier this year, beginning on Friday, November 21, and adding new deals as often as every ten minutes for eight straight days. Plus, Amazon will introduce three coveted Deals of the Day starting on Thanksgiving at midnight, as well as three more on Black Friday – this is in addition to thousands of limited-time Lightning Deals at amazon.com/blackfriday. Customers can shop Amazon on any device, including smartphones and tablets, and enjoy top Black Friday deals anytime and anywhere. Amazon Prime members will continue to receive 30-minutes early access to select Lightning Deals, including many sought-after Black Friday deals. By taking advantage of Prime early access, members will get the first pick of some of the hottest gifts and holiday essentials. Start a free trial of Amazon Prime at amazon.com/prime.

“Our customers are redefining Black Friday shopping. They want to stay home with family, enjoy some turkey and football and shop the hottest deals from their phone, tablet or PC,” said Steve Shure, Amazon Vice President Worldwide Marketing. “Starting November 21, we will add new deals as often as every 10 minutes, for eight days, including tech, toys, tools and more.”

This year, Amazon customers can also shop Black Friday deals while also giving to the charity of their choice. Start at smile.amazon.com/blackfriday, find the same deals, but with one added bonus – Amazon will donate a portion of the purchase to the favorite charity.

Following are examples of some of the door-buster deals that will be available at various times between November 21 and Black Friday at amazon.com/blackfriday:

Electronics:

• Up to 45% off select Samsung TVs including: Samsung 40-inch Smart 1080p LED TV for $328; Samsung 55-inch Curved Smart 4K Ultra HD LED TV for $1,298
• 32-inch LED TV, $79
• 40-inch 1080p LED TV, $119
• Toshiba 50-inch LED TV, $199
• VIZIO 55-inch Smart LED TV, $478
• LG 65-inch 120 Hz LED TV, $648
• Samsung 55-inch Smart LED 4K Ultra HD TV, $899
• Save up to 20% on Intel-powered laptops and 2-in-1s
• LG G3 and HTC One M8 smart phones for $0.01 with a new 2 year contract
• Top selling DSLR with two-lenses for under $500
• Select Beats Studio Over-Ear Headphones, $199.99
• Xbox One console at the lowest price ever from Amazon, plus over $150 value in digital content
• Roku LT Streaming Media Player, $28
• Panasonic Smart 3D Blu-Ray Player, $35
• Plantronics Bluetooth Headset, $19.99

Toys:

• 50% off Amazon exclusive Lincoln Logs Redwood Junction, $40.00
• 50% off Amazon exclusive Crayola Imagination Art Case, $19.00
• Buy one, get one free – Fisher-Price Laugh & Learn Toys
• Up to 40% off select Lionel Train sets, including Lionel Trains Coca-Cola Holiday G-Gauge Train Set
• LeapFrog LeapBand, $24.99

Books, Movies and Music:

• More than 50 Kindle books for $1.99 each including titles from Philip K. Dick and Ann Patchett
• 80% off The Complete Sherlock Holmes Heirloom Collection
• More than 80% off Harry Potter Page to Screen: The Complete Filmmaking Journey, Collector’s Edition
• 50% off Diary of a Wimpy Kid Box of Books 1-8, plus The Do-It-Yourself Book
• Save on popular books starting at 40% off
• Save on autographed albums including Sam Hunt’s Montevallo and Michael W Smith’s The Spirit of Christmas
• Hourly Lightning Deals with savings up to 90% on over 90 movies and TV shows
• Up to 58% off 11,000+ popular movies and TV shows including X-Men: Days of Future Past, Friends: The Complete Series, Downton Abbey, and more

Wine:

• Amazon Wine will feature deep discounts starting at 60% off on over 100 unique wines

Sports:

• Up to 40% off TaylorMade Drivers (11/28 only)
• Save Over 40% Off FT7 Polar Heart Rate Monitor

Kitchen:

• 30% off Bodum Brazil 8-Cup French Press Coffeemaker, 1-Liter (White)
• Artisan brand stocking stuffers under $25, including select baking sheets and baking mats
• Shun DMS0212 Classic 2-Piece Knife Set, $199.95
• Mercer Culinary Genesis 6-Piece Forged Knife Block Set (Steel/Black), $107.00
• Wilton Avanti Everglide Metal-Safe Non-Stick 12-Cup Muffin Pan, $10.95
• John Boos Chop-N-Slice 20” x 15” Maple Cutting Board, $39.99
• Printed Damask Chef Kitchen Apron, $9.99

Patio, Lawn & Garden:

• More than 50% off Black & Decker LSW20 20-Volt Lithium Ion Cordless Sweeper
• More than 40% off Cuisinart CGG-240 All Foods Roll-Away Gas Grill
• More than 40% off Vivere UHSDO9 Double Hammock with Space-Saving Steel Stand (Tropical)
• 60% off Perky-Pet No/No Red Cardinal Bird Feeder

Arts, Crafts & Sewing:

• Singer 4423 Heavy Duty Extra-High Sewing Speed Sewing Machine, under $100
• Brother LS2125i Easy-to-Use, Everyday Sewing Machine, under $50

Tools and Home Improvement:

• Nest Learning Thermostat, $199
• $25 off with $100 purchase of select tools from Makita, Bosch and DEWALT
• $25 off with $125 purchase of select tools from Dremel
• $10 off with $50 purchase of select tools from STANLEY, Black & Decker, RotoZip, SKIL and TEKTON
• 20% off select DEWALT tool accessories with qualifying tool purchase

Home and Pets:

• Up to 30% off select Dyson products, including vacuums and heating/cooling fans
• Up to 20% off select Petmate Chuckit! Pet Toys

Automotive:

• Up to 65% off select scan tools and diagnostic readers
• Up to 60% off select car care products, including 3M Complete Car Care Kit
• Up to 50% off select cargo car top carriers
• Up to 40% off Rugged Ridge X-Clamps and LED Light Kits
• Up to 40% off custom-fit floor mats, including Husky Liners
• 33% off PowerAll Portable Power Bank and Car Jump Starter

Baby:

• Save on car seats and strollers including 35% off select Graco strollers, car seats and 20% off Maxi-Cosi car seats, strollers and accessories
• Save $250 or more on Samsung baby care washers
• 50% off Levana Sophia Video Baby Monitor
• Save up to 40% on select BABYBJORN bouncers, travel cribs and carriers
• Save up to 30% on select Skip Hop diaper bags
• Select Columbia fleece for baby boys and girls, $17.99
• Baby girls Calvin Klein and Nautica clothing sets, under $15
• Baby boys Calvin Klein clothing sets, under $15

Fashion:

• Select women’s and men’s sweaters, under $20
• Select women’s boots, under $50
• 50% off Vince Camuto Handbag
• 50% off men’s Patagonia shoes
• $14 Amazon exclusive Girls’ Bathrobe and Slipper Sets
• 50% off Amazon exclusive ‘The LEGO Movie’ Watch Set
• $10 and under for Frozen apparel for girls
• 50% off Nina dress shoes for girls
• 60% off Calvin Klein for boys
• $17 and under Nautica hoodies and sweaters for boys
• Under Armour clothing sets for boys, $29.99
• 50% off Hush Puppies dress shoes for boys

Jewelry:

• $99.99 14K gold .025 carats diamond stud earrings
• $29 Swarovski Crystal earrings and necklaces
• $29.99 Freshwater pearl 3-piece jewelry set
• $19.99 and under fashion statement bracelets
• Invicta Women’s Angel Multifunction watches starting at $69.99
• 60% off or more on select men’s Kenneth Cole watches

Health & Beauty:

• Save up to $75 on Men’s Grooming products including the Braun Series 7-790cc Pulsonic Men’s Shaving System and the Panasonic ER-GB40-S cordless moustache and beard trimmer
• Save up to $30 on Oral-B toothbrushes
• Save 30% on Nivea Men skin care products including Nivea For Men Active3 Body Wash for body, hair & shave (Pack of 3)
• 60% off CoverGirl Outlast Lipcolor Brazen Raisin Holiday Gift Set
• 20% off 31″ SpaMaster Stationary LX
• 40% off Shany cosmetics
• 22% off Fitbit Aria Wi-Fi Smart Scale

All prices available at select times and while supplies last.

Amazon Appstore Offers Over $115 in Top Paid Apps for Free on Android Devices

To get into the spirit of Thanksgiving, today only, Amazon Appstore is offering SpinArt for free. Starting on Thanksgiving and for a limited time, Amazon Appstore will offer a Free App of the Day bundle, featuring over $115 in top paid apps and games for free on Android devices. Throughout the holiday season, the Amazon Appstore will have hundreds of titles that are either free, or available between 50% – 90% off. The Amazon Appstore is available directly on Fire devices, from any computer, and on Android devices. Find out more at amazon.com/appstore.

Thanksgiving Becomes a Mobile Shopping Holiday

Thanksgiving has become one of the biggest mobile shopping days on Amazon. Between Thanksgiving and Cyber Monday last year, Amazon customers ordered more than five toys per second from a mobile device. With Amazon’s free mobile shopping app, customers can go from “I want that” to “I bought that” in under 30 seconds. Plus, the latest Amazon app for Android phones includes support for Android Wear devices, extending the mobile shopping experience to smart watches and making Amazon accessible anywhere your watch can go.

Follow Amazon on Instagram

Amazon’s Instagram feed is now shoppable. For any products Amazon posts on Instagram, simply click the URL on Amazon’s profile page in Instagram and you will land on amazon.com/Instagram to shop those clever and giftable products featured weekly on the popular social network.

Amazon.com is now on Snapchat

Customers can now follow ‘amazon.com’ on Snapchat. Amazon will be publishing fun and funny gift ideas, exclusive content, and other interesting products on Snapchat. Amazon will also periodically release deals – customers should note the deal code from Snapchat and visit amazon.com/snapchat for more details.

Fast, Free Shipping Everyday on Amazon

Amazon Prime members enjoy unlimited Free Two-Day Shipping on more than 20 million items. To become a member or to learn more about the membership program, customers can visit amazon.com/prime. Amazon also offers free shipping on millions of items every day, year-round, on eligible orders $35 and over.

About Amazon

Amazon.com opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire tablets, and Fire TV are some of the products and services pioneered by Amazon.