Amazon’s most affordable color-display Kindle reader is $50 off right now

$50 off/Colorsoft

Amazon unleashed a more affordable version of its Kindle Colorsoft last summer and it is seeing a solid price drop to kick off 2026. Now sitting down at the second-lowest price we have tracked all-time, Amazon’s most affordable color-display Kindle is $50 off at the moment. 

Amazon is offering the entry Kindle Colorsoft at $199.99 shipped. While you will find some more affordable models on sale below, this is the least expensive color display variant at $50 off the regular $250 list price. 

Since its release last August, there have only been a handful of chances to save. The best of which had it down at $170 for Black Friday and $190 in the lead up to Christmas, but you’re otherwise looking a the lowest we have tracked. 

You can learn more about Amazon’s more affordable 16GB Colorsoft in our launch coverage, and the rest of the New Year Kindle offers await below – the following deals are scheduled to end this morning though, so get in there while you can:

• Amazon Kindle (Lockscreen ad-supported) $90 (Reg. $110)
• Amazon Kindle (without Lockscreen ads) $110 (Reg. $130)
• Kindle Scribe 16GB $280 (Reg. $400)
• Kindle Scribe 32GB $290 (Reg. $420)
• Kindle Scribe 64GB $310 (Reg. $450)

Kindle Colorsoft features:

•  Read in color – The new 7″ Colorsoft display is high-contrast and easy on the eyes, with paper-like color that brings covers and content to life.
• A brand-new experience – The Kindle Colorsoft display is optimized for reading in color and is different from the Kindle Paperwhite display, which is optimized for black and white reading.
• Color your pages – Highlight your favorite scenes in yellow, orange, blue, and pink.
• Marathon reading – A single charge via USB-C lasts up to 8 weeks.
• Read in any light – Adjust the display from white to amber to read in bright sunlight or in the dark.
• Waterproof and worry-free – Take your stories by the pool, in the bath, or anywhere in between.
• Massive selection – Instantly access over 15 million titles in the Kindle Store worldwide, and add a Kindle Unlimited subscription for all-you-can read access to a catalog including best sellers.