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Official 2025 Amazon Black Friday main event now live! Apple, Google, Samsung, Echo, more

Avatar for Justin Kahn  | Nov 28 2025 - 12:01 am PT
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Amazon 2025 Black Friday sale-live-main event
Now live!/Amazon

The main event Amazon Black Friday sale is now live! This is the day we have been waiting for all year around here, despite much of the major discounts starting late last week and again on Monday this year. Amazon has now exploded with fresh new discounts alongside carrying over some staple deals on AirPods 4 and AirPods Pro 3 as well a whole slate of Google Pixel gear, and more. No matter what you might have on your holiday shopping list, the chance of it dropping any lower than it is today is extremely low. Dive in and get some additional details as well as some highlight deals to have on your radar below. 

Amazon Black Friday 2025 main event now live

Battle through that turkey hangover folks, the main event Amazon Black Friday sale is now live and kicking. As we detailed previously, Amazon has been running a seriously notable Black Friday Week event this year, and not some lame early sale thing either – this was the real deal with thousands of actual price drops, many of which are carrying through today. All of that said, there are loads of new deals popping up and, while the big-ticket premium tech gear is largely at the same prices it was starting on November 20 and earlier this week, some key items have now dropped even lower. 

The AirPods 4 at $69, AirPods 4 with ANC at $100, and AirPods Pro 3 at the $220 all-time low remain some of the best deals we have tracked all year, and they are still today, but Amazon’s Today’s Big Deal section as well as the Started Today collection have now been updated with a countless number of new deals – we will be featuring the very best of them all day and night. 

Apple Black Friday main event deals at Amazon

Amazon’s Apple deals have been good this year, very good. Alongside the aforementioned AirPods deals, Apple over-ear headphones at $149 of, the latest MacBook releases are all sitting at all-time lows, and there plenty of iPad deals joining Mac mini from $479.

AirPods Black Friday main event deals

M4 MacBook Air Black Friday main event deals

M4 Mac mini Black Friday main event deals

M5 MacBook Pro Black Friday main event deals

iPad Black Friday main event deals

Amazon Device Black Friday main event deals

Google Black Friday main event deals at Amazon

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Avatar for Justin Kahn Justin Kahn

Justin is a senior deal Jedi over at gadgetnewsonline where he heads up our game/app coverage and more. He also covers all things music for 9to5Mac, including the weekly Logic Pros series exploring music production on Mac and iOS devices

Justin Kahn's favorite gear

Apple AirPods Pro 2

Apple AirPods Pro 2
Anker 25,000mAh Power Bank

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