We are getting another rare shot at an Apple TV 4K 128GB (3rd Generation) Wi-Fi + Ethernet deal this morning, and this time the price is even lower. We caught Costco offering units down at $120 just as the early Black Friday deals started to land at the tail end of October, but the deal is back and now it’s down at $99.99 shipped.
We do not see straight up cash discounts on the current-gen Apple TV 4K all too often, so if you have one on your Black Friday list this year, today’s offer is certainly worth consideration.
The current Apple TV 4K comes in two flavors, the 64GB Wi-Fi model that carries a regular $129 list price and the superior 128GB Wi-Fi + Ethernet variant that goes for $149 at Apple, Best Buy, and anywhere else that officially carries them – Amazon’s listings from trusted third-party sellers are almost always out of stock for the record.
Today’s Costco offer is on the higher-end model, delivering a rare $49 in savings and the lowest price we can find. While the $99.99 deal price is technically only available to paid Costco members, those without a membership can grab one with a 5% surcharge and still land a solid discount.
As we mentioned last go around, Apple is indeed rumored to be readying an all-new, next-generation model, and perhaps even quite soon. Initially targeted for this month by some, that certainly hasn’t happened yet and you’re certainly not going to be landing a straight up cash deal on it even if/when it does.
All of that said, the current-model is a perfectly capable one that also just received some notable updates courtesy of tvOS 26 – here are some highlights:
- tvOS 26.1 beta 2 now available for Apple TV 4K
- Here are tvOS 26’s new Apple TV 4K features I’ve been loving most
- tvOS 26 could make Apple TV 4K’s biggest problem a thing of the past
- New Apple TV 4K launch and more might be imminent per store inventory
Apple TV 4K (3rd Gen) features:
- Incredible Power with the A15 Bionic Chip
- 128GB of Storage Options for Apps and Games
- 4K Dolby Vision and HDR10+ for Vivid Picture Quality
- Dolby Atmos for Three-Dimensional, Theater-Like Sound
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