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NOW LIVE: Walmart releases official preview of main event Black Friday sale – Early look at upcoming deals

Update 11/24: Wow! Walmart’s official main event Black Friday sale just went live and it is now offering an insanely low price on AirPods 4 at just $69 shipped

While Walmart’s official early Black Friday sale has now come to end, it has now served up a preview for the main event. Over on its official Black Friday 2025 landing page and in today’s press release, the national retailer has now updated the offers with a sneak peek preview of plenty of upcoming official Black Friday deals set to go live on Tuesday next week. 

When is the official Walmart Black Friday sale this year?

As we have detailed in our previous sneak peek coverage as well as a leaked preview ad scan with some actual prices, the official Walmart sale will be landing on November 25 at 12 a.m. ET this year online – the official in-store event starts on Friday, November 28 at 6 a.m. local time.

Here’s a quick reminder of the the Walmart 2025 three-part Black Friday sale:

  • Walmart Black Friday Deals Event 1 on November 14 to November 16
  • Walmart Black Friday Deals Event 2 on November 25 to November30
  • Walmart Cyber Monday on December 1
    • Walmart+ members receive five hours early access to all events

Walmart 2025 Black Friday early access

For the Event 1 sale that went live on Friday and wrapped up yesterday, Walmart allowed its Walmart+ members to get in on the deals 5 hours early – this appears to be the case for all three events, which means the official Black Friday sale will start on November 24 at 7 p.m. ET for members. 

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Walmart 2025 Black Friday ad – deal preview

We have already uncovered some previews of the early Walmart Black Friday events, alongside the official sneak peek, but today is our first look at the actual Black Friday deals (as opposed to the early sale event). 

Walmart has officially released the following details on just some of the upcoming deals:

Walmart has now updated its 2025 Black Friday sale page with the following preview:

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Avatar for Justin Kahn Justin Kahn

Justin is a senior deal Jedi over at gadgetnewsonline where he heads up our game/app coverage and more. He also covers all things music for 9to5Mac, including the weekly Logic Pros series exploring music production on Mac and iOS devices