Update: Walmart’s official main event Black Friday sale just went live and it is now offering an insanely low price on AirPods 4 at just $69 shipped.
The official 2025 Walmart Black Friday sale is now live. While it is only available in early access mode for Walmart+ members from now through midnight ET tonight, the deals are now flying and will be for everyone soon.
Walmart 2025 Black Friday now live
As we detailed previously after Walmart announced its official plans, the early sale has already come and gone only to give way to today’s main event. While Walmart is referring to today’s sale as the “Event 2” deals, Event 1 was the early 2-day sale and Event 3 is the Cyber Monday event on December 1. One can only assume the sale that kicks off right now is the real deal.
Today’s sale is live from 7 p.m. ET for Walmart+ members and open to everyone at midnight ET tonight. So even if you aren’t a Walmart+ member, you can indeed get a look at the official deals right now – if you’re worried about anything selling out on you and have been eyeing a Walmart+ membership, now’s the time to jump in as Walmart is still offering your first year at 50% off.
Much like we saw from Amazon and Best Buy late last week, and Target yesterday, Walmart appears to be officially launching its main event well ahead of Thanksgiving and Black Friday this year online. The in-store event will indeed go live on Black Friday proper, come November 28, and run through November 30.
It is unclear whether or not Walmart will have deals later this week, but it is already matching Amazon on big-ticket items like AirPods 4 down at $79.99 shipped (matching the lowest price ever), among other things, so it is clearly getting off to a seriously notable early start either way.
On top of that, Walmart previously released a series of highlight offers and we will drop the details on those for you below – they can help to parse through the millions of price drops now live on the official site:
- 20” Rock It Kids Bike – Was $98.00; Event price $60
- 85” TCL 4K Roku TV – Special Buy $498
- Better Homes and Gardens 12 oz. Iridescent Jar Candle – Special Buy $5
- Blackstone 28” Outdoor Griddle with Hood – Was $224.00; Event price $157
- Carote 15-piece Cookware Set – Was $199.99; Event price $53.99
- Dreo Hepa Air Purifier – Was $119.98; Event price $59.99
- Dyson Supersonic Nural – Was $419.99; Event price $259.99
- Hotel Style Bath Towels – Special Buy $5
- Hyper Tough Stack Mobile Toolbox – Special Buy $59
- Laneige Lip Mask – Was $24.00; Event price $16.49
- Liquid IV Cotton Candy Hydration Mix, 48 ct. – Was $64.58; Event price $45.21
- Meta Quest 3s 128 GB (Batman included) – Was $299.00; Event price $249
- Nerf Quiet Court Basketball – Special Buy $15
- Ninja Luxe Cafe – Was $749.99; Event price $599.99
- Playstation Controllers –Was $74.88; $54
- Pokemon Collectible Trading Card Tins – Special Buy $17
- PopMart Labubu Big Into Energy – Was $43.78; Event price $34.99
- Safety First Grow & Go Convertible Car Seat – Was $139; Event price $124
- Scoop Fashion Scubaknit Lounge Top/Bottom – Was $19.00; Event price $12
- SmART Sketcher 2.0 – Was $134.97; Event price $89.99
- Vibrant Life “Favorite Child” Dog Sweater (M/L) – Special Buy
- Wrangler Men’s Denim – Was $19.98, Event price $13
- Yitty Active Women’s Ultraluxe Kick Flare High Waist Legging – Was $29.99; Event price $19.99
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