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Amazon’s official 2025 Black Friday sale is now live! Apple, Google Pixel, more

The official Amazon Black Friday week sale is now live. There are now thousands of price drops up for grabs on Amazon across all major product categories, from Apple’s AirPods Pro 3 at the lowest price to date and Google gear, to Samsung Galaxy releases, and just about everything in between. We are also getting the first official price drops on Amazon’s new Echo releases as well as Kindles and Fire TV, joined by sizable price drops on big-ticket items like the Sony XM6 headphones, and a whole lot more. 

Amazon 2025 Black Friday sale now live

The official Amazon Black Friday week is now live from today through November 28 before it quickly (and almost immediately moves into its weekend and Cyber Monday offerings thereafter. If this year’s sale is anything like last year’s, chances are we are seeing and will be seeing many of the best discounts live this week well before Thanksgiving 2025 and Black Friday proper next week.

A white wireless earbuds in a case

Amazon Black Friday Apple deals now live

Apple Black Friday deals are now flying with all-time low pricing across loads of current-gen machines. From AirPods Pro 3 down at $220, the entire M4 MacBook Air lineup at new all-time lows with $250 in savings and M4 Mac mini from $499 and as much as $200 off the list price to the lowest prices to date on the M5 MacBook Pro Apple just released, and much more…it’s definitely Black Friday season at Amazon folks.

AirPods Black Friday deals

M4 MacBook Air Black Friday deals

M4 Mac mini Black Friday deals

M5 MacBook Pro Black Friday deals

A collage of a device

Amazon Echo Black Friday deals

There are now loads of Amazon’s in-house tech deals up for grabs, including all of its latest Echo smart speakers, Kindle readers, Fire HD tablets, and Fire TV gear. You’re looking at up to 50% off with select gear at even deeper discounts than that.

Some of the standout offers are found below, including the very first price drops on its brand new Echo Show 8 and Echo Show 11 smart displays, as well as the all-new Echo Dot Max:

A group of cameras and a cell phone

Amazon Black Friday Google deals now live

The official Google Black Friday deals at Amazon are scheduled to go live today with as much as $300 in savings on the the latest Pixel 10 lineup, deals on Pixel Buds Pro 2, the latest Nest releases and the first cash discounts on Pixel Watch 4 at up to $100 off


When does Amazon’s Black Friday sale start?

Amazon’s Black Friday sale starts on November 20. While Amazon will surely have some additional deals popping up on Thanksgiving day (November 27) as well as Black Friday proper (November 28), Today (November 20) marks the official start of its Black Friday Week festivities, and if it’s anything like last year, many of the best deals are now live. 

Does Amazon price match during Black Friday?

Yes, of course it does, and aggressively at that. While November 20 might be the official start to Amazon’s Black Friday sale, it has already been price matching hundreds of items as early sales go live at the competition, and it will continue to do so right through the holiday season. 

Does Amazon have the best Black Friday deals still?

Often times, yes. Not only does Amazon aggressively price match its competitors – Target, Best Buy, Walmart, and more – but it often times gets incredibly scrappy, sometimes undercutting the other retailers slightly just to entice buyers, and sometimes undercutting them drastically. It can also start to throw around on-page coupons during its sale event at random times to drop items even lower. 

Where is the best place for Apple deals during Black Friday?

Apple deals are always a big-ticket grab at this time of year, and often times Amazon has the best Black Friday Apple deals. There will be other retailers with deals on plenty of 2025 Apple releases, but Amazon tends to undercut them by at least $1, and sometimes much more than that on everything from the latest iPad and MacBook releases through to super popular holiday pickups like AirPods. It also happens to offer easily some of the best iPhone Black Friday prices as well. 

What are the best Black Friday deals at Amazon this year?

Well, it’s really up to you of course. But the super popular offers tend to include the official Black Friday AirPods deals (this year it’s all about AirPods Pro 3 and AirPods 4) and the collection of YETI Black Friday deals. But you can also bet that we will be seeing the lowest prices of the year on the latest Google Pixel releases and the brand new Amazon tech that was unveiled in September – the Echo Max, Echo Studio, and brand new Echo Show releases. 

Amazon 2025 Black Friday deal schedule

As we reported previously, Amazon’s official Black Friday week sale starts November 20 at 12:01 a.m. PST/3 a.m. ET and run right through until December 1. We believe, based on years of experience, some of its in-house official tech deals will actually go live slightly before this start time by as much as 3 hours.

  • Amazon Black Friday 2025 starts November 20
  • Amazon Cyber Monday 2025 starts December 1

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Avatar for Justin Kahn Justin Kahn

Justin is a senior deal Jedi over at gadgetnewsonline where he heads up our game/app coverage and more. He also covers all things music for 9to5Mac, including the weekly Logic Pros series exploring music production on Mac and iOS devices