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AirTag just hit one of the best prices ever: 4-pack now at $65 ($16 each)

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As part of its early Prime Big Deal Days sale, Amazon is now offering one of the best prices ever on Apple’s 4-pack of AirTags. Carrying a $99 list price, you can land four of the latest Apple item trackers down at $64.99 shipped – that’s $16.25 each. You can also score a single AirTag down at $19.99 with free shipping for Prime members today as well. 

We have seen more than a few chances to land the 4-pack down in the $75 range at Amazon this year, and once last month at $70. But previous to that we have only seen them drop as low as we have here today once across all of 2025. Today’s deal is within $0.50 of the Amazon all-time low and on par with the best price of the year there. 

As far as the single goes, it too has dropped in price this morning ahead of the fall Prime Day festivities to $19.99 Prime shipped. That’s 31% off the $29 list price and matching the 2025 low – only once all year previous to today have we seen the single down this low at Amazon. 

While there’s no way to know for sure if pricing will drop any lower at Amazon starting tomorrow when Prime Big Deal Days officially starts, today’s deal is in direct response to Techtober pricing at Best Buy and, as detailed above, some of the best we have ever tracked anyway. 

We are indeed still awaiting the long-rumored AirTag Gen 2 from Apple – it was supposed to land in the spring, and then again later in the year, but still nothing as of yet. There’s, frankly, no telling when it might appear at this point, but you can bet you won’t be getting the new model as low as the existing AirTag is today. 

Apple AirTag features:

  • Keep track of and find your items alongside friends and devices in the Find My app
  • Simple one-tap setup instantly connects AirTag with your iPhone or iPad
  • Play a sound on the built-in speaker to help find your things, or just ask Siri for help
  • Precision Finding with Ultra Wideband technology leads you right to your nearby AirTag (on select iPhone models)
  • Find items further away with the help of hundreds of millions of Apple devices in the Find My network
  • Put AirTag into Lost Mode to be automatically notified when it’s detected in the Find My network

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Avatar for Justin Kahn Justin Kahn

Justin is a senior deal Jedi over at gadgetnewsonline where he heads up our game/app coverage and more. He also covers all things music for 9to5Mac, including the weekly Logic Pros series exploring music production on Mac and iOS devices