Just Amazon made its fall Prime Big Deal Days sale official this morning, Target is now ready to take it head on. As per usual, Target is also looking to get in on the fall Prime Day action with a members sale of its own.
While other retailers, like Target, Best Buy, and Walmart clearly can’t technically get in on the Prime Day savings for Prime members, they can, and very much do, run member sales of their own and typically right on top of the Amazon events.
This year, Target has now officially announced its Target Circle Week sale to take on Amazon’s Prime Big Deal Days event, and it will once again start even earlier.
When is the Target Prime Day sale?
Well as mentioned above, it’s not technically a Prime Day sale at Target but the Circle Week event is effectively the same thing and it will start two days ahead of Amazon on October 5 and right on top of and through the Prime Day sale until October 11, 2025.
Do you need to be a paid member to access Target Circle Week?
You need to be a member, but Target Circle is completely free. This is perhaps one of the main benefits Target offers over Amazon – but I guess just about everyone is already an Amazon Prime members anyway.
You can sign up for Target Circle for FREE right here and this will provide access to all of the deals that are set to go live starting on October 11.
Early access to Target Circle Week
All of that said, you can gain early access to the Target Circle Week ofers on October 4, 2025 with a “the retailer’s paid membership program” known as Target Circle 360.
Today’s Target Circle Week announcement also joins official details on Target’s amped up holiday savings thereafter as well. The national retailer is marketing the Target Circle Week event as its “biggest fall sales event” but it will also be joined by a hundreds of new weekly deals starting on November 1, 2025 alongside the return off its Deals of the Day that will deliver select items at up to 50% off:
Consumers will discover 20,000 new items — twice as many as last year — with more than half exclusive to Target, and thousands of gifts starting at just $5. The retailer is also expanding next-day delivery to new markets, giving millions more consumers additional choices to receive their orders when they want them.
- The Target Circle savings continue with hundreds of new weekly deals starting Nov. 1, as well as the Deal of the Day, with select items up to 50% off.
Many of the deals, in fact over half of them, according to Target, are exclusive to the retailer. Here are some of the exclusives and highlights that will be up for grabs starting next month
- Pop culture exclusives. This fall, Target will be a premier retail destination for the fifth and final season of Netflix’s “Stranger Things,” with exclusive products across every category, from apparel and home to toys and collectibles. Target is also partnering again with Universal Products & Experiences for the highly anticipated Universal Pictures film, “Wicked: For Good,” with new and exclusive merchandise, including beauty, collectibles, drinkware, themed fashion and toys.
- On-trend fashion. Target is bringing some of the hottest fashions of the season, perfect for a style refresh or gifting. This includes festive holiday dresses that make every celebration shine and alpine-inspired statement pieces that are both elevated and functional at a competitive price.
- Making memories. Consumers can set a memorable table with exclusive designs from owned brands like Threshold to designer collections Hearth & Hand with Magnolia and Threshold designed with Studio McGee. John Derian brings his signature charm and artistry to the holidays with a new collection that spans whimsical ornaments to elevated, shaped pillows, each piece capturing the magic of the season through his distinctive design lens.
- Beauty gifts for every budget. 60% of Target’s beauty gifting assortment is exclusive to the retailer, starting at $3 and featuring Being Frenshe, eos, Tree Hut and more. Target is offering $6 exclusive lip charms designed to elevate this season’s hottest lip items and leaning into fragrance with standout brands like Dossier. Consumers will also discover exclusive men’s fragrance sets from Fine’ry and Tone, along with men’s grooming and personal care giftsets at just $20.
- Top toys, tech and wellness, made affordable. Consumers will find hundreds of exclusive toys only at Target — including Gigglescape, FAO Schwarz, LEGO, Barbie and Paw Patrol — as well as the latest tech for the entire family and wellness essentials like Space Camp Cool Peppermint lip balm and FlavCity protein smoothie powder.
- New high-demand brands on Target Plus. Target’s third-party marketplace will offer an expanded lineup of holiday gifts including La Louviere Chocolatier premium Belgian chocolate, Uncommon James jewelry, and Christmas trees and decor from Balsam Hill.
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