Early Prime Day deals: Best prices of the year on Amazon Fire TV Stick 4K/Max from $25 (50% off), Fire TV Cube, more

2025 low/$35

Amazon early Prime Day sale is still delivering the best price of the year on the standard 4K model, it is now offering the flagship Amazon Fire TV Stick 4K Max streaming device down at $34.99 with free shipping for Prime members or in orders over $35. Regularly $60, you’re looking at a sizable 42% price drop to deliver the best price we have tracked all year. 

Early Prime Day Fire TV streaming device deals:

• Amazon Fire TV Stick 4K $25 (Reg. $50)
• Amazon Fire TV Stick 4K Max $35 (Reg. $60)
• Amazon Fire TV Cube $90 (Reg. $140)

The 4K Max model has seen more than a few price drops this year, but just about all of them have brought it down to $40. Today’s deal marks the best price of the year for the lowest total we have tracked since it fell to $33 during Black Friday at the end of 2024 – today’s offer is within $2 of the lowest we have ever tracked. 

The aforementioned standard 4K model and the 4K Max we are featuring here today are the only two in Amazon’s lineup that can deliver Game Pass Ultimate access – you can play your Xbox Game Pass titles anywhere with no console required (you of course need some sort of display to stick the Fire TV into as well as a Bluetooth controller though). 

The main differences between the now $25 4K model and the $35 4K Max are as follows: You get double the storage on the Max at 16GB, Wi-Fi 6E support, and included Alexa Voice Remote Enhanced, and the Fire TV Ambient Experience, but they are otherwise the same. 

Either way, and whichever one you opt for, you’re looking at the best prices of the year and one of the most affordable ways to access Xbox Game Pass Ultimate. 

Amazon Fire TV Stick 4K Max features:

• Elevate your entertainment experience with a powerful processor for lightning-fast app starts and fluid navigation.
• Play Xbox games with no console required – Stream Forza Motorsport, Starfield, Palworld, and discover hundreds of other high-quality games directly on your Fire TV Stick 4K Max with Xbox Game Pass Ultimate via cloud gaming.
• Smarter searching starts here – Find movies by actor, plot, and even iconic quotes with AI-powered Fire TV Search. Try saying, “Alexa show me action movies with car chases.”
• Enjoy the show in 4K Ultra HD, with support for Dolby Vision, HDR10+, and immersive Dolby Atmos audio.
• The first-ever streaming stick with Fire TV Ambient Experience lets you display over 2,000 pieces of museum-quality art and photography.