Amazon’s Fire TV Stick 4K w/ Xbox Game Pass action hits its best price of the year at $25 (50% off)

50% off/$25

As part of its early Prime Day preview deals, Amazon is now offering the best price of the year on the most affordable 4K Fire TV Stick streaming device in the lineup that works with Xbox Game Pass Ultimate. Regularly $50, you’re looking at a straight up 50% price drop that brings this model down to $24.99 with free shipping for Prime members or in orders over $35. 

We have seen this one drop down to $30 a number of times this year already, but today marks the first chance we have tracked on Amazon to land a full 50% off the going rate in 2025. 

While not quite as low as the $22 Black Friday all-time low we featured at the tail end of last year, we are talking about the lowest total we have seen in over half a year and a deal that comes within a few bucks of the best price to date on Amazon. 

We are very much on the horizon of this year’s first major Prime Day event – it will officially go live at 3 a.m. ET on July 8 by the way – and we might see the Amazon Fire TV Stick 4K go for less then. If I were to make a prediction based on extensive experience of covering Amazon devices before major sale events for many years, I would guess the $25 we have here today is the Prime Day price, but we might see it drop as low as last year’s Black Friday price at $22. Either way, it can’t possibly drop all that much lower than that, leaving today’s deal as a solid one nonetheless. 

You’re looking at the latest 4K model with Xbox Game Pass Ultimate support, Wi-Fi 6 action, Dolby Vision, HDR10+, and Dolby Atmos audio as well as AI-powered Fire TV Search and the included Alexa Voice Remote.

Play Xbox games with no console required – Stream Forza Motorsport, Starfield, Palworld, and discover hundreds of other high-quality games directly on your Fire TV Stick 4K with Xbox Game Pass Ultimate via cloud gaming.

Amazon Fire TV Stick 4K features: 

• Smarter searching starts here – Find movies by actor, plot, and even iconic quotes with AI-powered Fire TV Search. Try saying, “Alexa show me action movies with car chases.”
• Wi-Fi 6 support – Enjoy smooth 4K streaming, even when other devices are connected to your router.
• Cinematic experience – Watch in vibrant 4K Ultra HD with support for Dolby Vision, HDR10+, and immersive Dolby Atmos audio.
• Endless entertainment – Stream more than 1.5 million movies and TV episodes. Watch favorites from Netflix, Prime Video, Disney+, Max, and more. Subscription fees may apply.
• Stream for free – Access over 300,000 free movies and TV episodes from popular ad-supported streaming apps like Fire TV Channels, Prime Video, Tubi, and Pluto TV.
• Alexa Voice Remote – Quickly find, launch, and control content with your voice. Get to your favorite apps with preset buttons, and control TV power and volume with one remote.