We are quickly approaching the upcoming official Nintendo Switch 2 Direct presentation on April 2, and Nintendo has just announced the grand opening of its second flagship store in the US. Presumably offering gamers another official location to lineup at midnight for a chance to be the first to score the new Switch 2 console, the new location is set open its doors for the first time on May 15 in San Francisco’s iconic Union Square. Head below for more details and details on a chance to win a trip to the new brick and mortar Mushroom Kingdom locations.
Nintendo officially announces grand opening of new official San Francisco store
Nintendo issued an official press release this morning to inform everyone of its brand new official storefront. The San Francisco opening marks the second official location here in the US alongside the beloved New York store. The new San Francisco location will reside in Union Square at 331 Powell Street.
As expected, Nintendo SAN FRANCISCO “is set to bring smiles to guests of all ages and visitors from near and far. In addition to game systems and games, Nintendo SAN FRANCISCO will offer a unique shopping experience filled with Nintendo’s characters, worlds and exclusive products including accessories, apparel, home goods and souvenirs available only at this location.”

Nintendo is also announcing a sweepstakes that could win you a chance to be among the very first visitors to the new location:
Enter the My Nintendo™ x Nintendo SAN FRANCISCO Sweepstakes for a chance to win a trip to the grand opening*! You and up to two guests can experience the city during a three-night, four-day trip and receive a tour of the new store during the Nintendo SAN FRANCISCO launch event. For more details, including how to enter, visit here.
All of the details you need on the sweepstakes and how to enter are waiting on this landing page: “My Nintendo members can redeem 10 My Nintendo Platinum Points* to enter (up to 5 entries total) for a chance to win a trip to the May grand opening event of the new Nintendo SAN FRANCISCO store. We’re talking flights, hotel, food, store credit—the works! One lucky winner will be picked and can bring along up to two guests . Must be a U.S. resident aged 18 or older to enter.”
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Doors open on May 15 and one would think Nintendo would have the storefront ready to go in-time for the launch of Nintendo Switch 2, which could push the actual release date of the new console into the summer. Or will it? Perhaps Nintendo is timing the launch of the console with the new storefront and Switch 2 release sooner than most industry analysts and former employees have previously suggested it would.
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