Amazon has now launched a wide-ranging Valentine’s Day sale on its in-house tech, smart home gear, and more. These deals are now live in the lead up to the holiday weekend that lands capped on either end with Valentine’s Day and Presidents’ Day 2025, featuring up to 50% in savings and deals starting from just $18 Prime shipped. You will find some solid price drops on the Echo speaker lineup, for example, but many of those deals are landing at prices well above the offers we featured a couple months ago during the holidays. That said, there are some solid deals to scope out elsewhere in the lineup.
Amazon gear Valentine’s Day sale now live
While some of the in-house Amazon gear on sale for Valentine’s Day and ahead head of Presidents’ Day 2025, isn’t at prices quite as notable as what we saw for Black Friday and the holidays in 2024, just about all of it is at the best price of the year and much of it is very close to the all-time lows.
So let’s take a look at the real highlights here:

All-new Kindle Colorsoft and Paperwhite
The first thing that comes to mind here is the new Kindle Colorsoft. Amazon unleashed its very first Kindle reader with a solid display last fall and we are now tracking a rare opportunity to save on it – this is only the second price drop – as well as the all-new Paperwhite that debuted at the same time. Our launch coverage details all of the latest models and you can score out the deals below.
- Kindle Colorsoft $230 (Reg. $280)
- All-new Amazon Kindle Paperwhite $135 (Reg. $160)
- And even more…
Latest Amazon Fire HD 8 Tablet + more
Another notable deal we are tracking right now on Amazon gear has its latest Fire tablet at up to 35% off, the Fire HD 8. This one is now within $10 of the all-time low and joins a serious of other models in the lineup seeing price drops ahead of the February holiday weekend.
- Amazon Fire HD 8 tablet $65 (Reg. $100)
- Amazon Fire 7 Kids tablet $70 (Reg. $110)
- Amazon Fire HD 10 tablet $95 (Reg. $140)
- Amazon Fire HD 10 Kids Pro tablet $140 (Reg. $190)
- Amazon Fire Max 11 tablet $200 (Reg. $240)
- And even more…
Amazon smart home gear
The lead up to the February holiday weekend is also ushering in some solid deals on Amazon’s smart home gear from its Ring and Blink outfits. Perhaps the most notable of the bunch is the deal we highlighted on the latest 2024 Ring Battery Doorbell that has now returned to its $60 low at 40% off the regular price tag. That deal also sits alongside a host of other smart home cameras, doorbells, and more, some highlights of which re found below:
- All-new Ring Battery Doorbell $60 (Reg. $100)
- Plus rare deals on official solar charger add-ons from $31
- Blink Smart Video Doorbell $32 (45% off)
- Blink Mini 2 smart cam at $20 (50% off)
- And even more…
Amazon Echo Buds
Amazon has now brought back some major price drops on its latest Alexa-ready Echo Buds releases, including the set with ANC and the wireless charging case at $55, down from the regular $140, and the entry-level set at $35, down from $50. A complete rundown of the deals and feature set await right here.
Fire TV Sticks
- Amazon Fire TV Stick Lite $18 (Reg. $30)
- Amazon Fire TV Stick HD $25 (Reg. $35)
- Amazon Fire TV Stick 4K $30 (Reg. $50)
- Amazon Fire TV Stick 4K Max $45 (Reg. $60)
Updating…
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