SANDMARC is introducing its brand new iPhone photography lens today known as the Macro 100mm. The brand has quickly become one of our favorite Apple gear accessory makers, from delivering my personal favorite leather iPhone 14 case and a brilliant collection of Apple Watch bracelet straps that look like they were made by a true horology company to its all-metal tripod stand we reviewed previously and more, SANDMARC is not a brand to be slept on whether you’re an iPhoneographer or not. However, today it is expanding its lineup of iPhone lens offerings with a new model designed to simulate the human eye and offer photographers “a more natural, organic look.” Head below for more details on SANDMARC’s new iPhone lens release.
SANDMARC’s new iPhone photography lens – 100mm Macro
The new SANDMARC iPhone photography lens is looking to enhance the photos you take with your Apple handset whether you’re a pro or not. The Macro 100mm offers a shallower depth of field than you’ll get from the stock setup to deliver a “sought-after effect” that counters “the artificial sharpening found in newer iPhone models.”
It also delivers extended minimum focus distance that is said to open up “new possibilities for photographing moving objects, producing captivating videos, and venturing into unexplored creative territories.”
Here’ a quick A/B comparison of the depth of field so you can see the difference:
…And a video of it in action:
While compatible with the SANDMARC lineup of iPhone 14 cases, the new iPhone lens is made of industrial aluminum and also comes with its own iPhone 14 case as well as a clip-on mount, a lens pouch to keep it safe when traveling or in between uses as well as front and back lens caps.
Features at a glance:
- Multi-element, multi-coated optics
- Industrial aluminum body
- Precision engineered glass
- Magnification: 12x
- Coating: Multi-coated
- Weight: 114g
- Height: 39mm
- Diameter: 48mm
- Focus Distance: 53mm
SANDMARC’s new 100mm Macro iPhone photography lens is now available for purchase for all iPhone 14 models at $129.99 shipped. But you can use our exclusive gadgetnewsonline discount code to knock the total down to $126.05 shipped – it should also be pointed out that SANDMARC gear literally only goes on sale once per year for a few days during Black Friday, historicaly speaking, and at just 20% off.
More highlights from the SANDMARC gear collection:
- SANDMARC’s new lens filters bring that filmic look to iPhone with exclusive launch pricing
- SANDMARC’s leather iPhone 14 Pro cases with machined metal threading now 10% off
- SANDMARC’s new leather Apple Watch Ultra Band exclusively 10% off for 9to5 readers
- SANDMARC unveils new Titanium Apple Watch Band exclusively 10% off for 9to5 readers
- SANDMARC intros stainless steel Apple Watch link band, exclusively 10% off
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