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Apple just announced a $50 price cut for Sport models of its wearable, but some retailers are offering even lower prices. Best Buy is now discounting all in-stock Apple Watch configurations by $100 (off original pricing), which drops the entry-level 38mm Sport with aluminum casing down to just $249 shipped. Even with today’s price reduction, Apple is charging $50 more for it. Target is running a similar promotion, but many models are only available for in-store pickup. Of course, the latest band styles are not yet available from resellers.
If you’re looking to buy the mid-tier Apple Watch with Stainless Steel casing, B&H remains your best bet. Not only is the Apple Authorized Reseller taking $100 off Apple Watch, but it’s also throwing in a free $75 gift and extra band.
Use your additional savings to buy a dock or different style band for your new Apple Watch.
Instantly receive and respond to your favorite notifications. Get the motivation you need to stay active and healthy. Express your personal style in a whole new way. From the way it works to the way it looks, Apple Watch isn’t just something you wear. It’s an essential part of who you are. Because it’s on your wrist, Apple Watch lets you receive notifications immediately and conveniently. The moment the people or apps you care about have something to say, you’ll feel a gentle tap. Then you can send just the right response. Just like that.
via Apple

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When I add the white stainless steel sport Apple Watch on bh photo to the cart I get the 75 dollar gift card. When I add another sport band too like you said for the free item it doesn’t discount it. Do I need an account for bh?
When you add the Apple Watch to your shopping cart it will automatically ask you to choose a free band. Note: not all bands are eligible for this promo.