Fitbit’s Alta activity tracker has an OLED display & supports iOS notifications, pre-order for $109 (Reg. $130)

Fitbit’s latest activity tracker has received its first price drop despite not even hitting the market yet. Scheduled to be released sometime in March, the Fitbit Alta carries a list price of $129.95, but is currently available for pre-order from Amazon for $108.84 with free shipping. That’s a savings of more than 16%, which is pretty incredible when you consider that it hasn’t even been officially released yet. Discounted pricing is also available via Walmart. This all-new fitness wearable features an OLED display, iOS/Android notifications (Call, Text & Calendar) and SmartTrack technology that “automatically recognizes and records exercises for you.”

Looking for a fitness wristband that’ll also track your heart rate? Fitbit’s Charge HR is on sale for $99.99 shipped (Reg. $150).

… And from earlier today – Microsoft Band 2 Activity Tracker: $175 (Reg. $215+)

Motivation is your best accessory with Fitbit Alta—a customizable fitness tracker designed to fit your personal style . Stay motivated by tracking all-day activity like steps, distance, calories burned and active minutes, and get credit for your workouts with SmartTrack automatic exercise recognition. At night, track your sleep and set a silent alarm to wake better and get your best rest. No matter where you’re headed, the easy-to-read OLED screen keeps your goals in focus with stats, time, and call or text notifications on display. And with accessory wristbands in metal, leather and sport, help you find the right style for every occasion. Wear fitness your way with Fitbit Alta.