Forget opening a few hours earlier on Thanksgiving to get a leg up on competition, Walmart is taking it to a whole new level by matching competitors Black Friday prices a week early. Starting November 22nd, Walmart will match select Black Friday offers for toys and electronics from Toys R Us, Best Buy, and Target. Walmart execs are ready to battle this holiday shopping season:
“Black Friday is our Super Bowl and we plan to win,” said Duncan Mac Naughton, chief merchandising and marketing officer, Walmart U.S. “With six fewer days from Thanksgiving to Christmas, the retail environment is more competitive than ever…”
Also, the seperate Walmart Christmas Ad Match policy will be extended to online purchases beginning today but explicitly excludes Thanksgiving / Black Friday pricing.
Customers who purchase an item on Walmart.com, and find a lower price in a local brick and mortar competitor, can email christmasadmatch@walmart.com and receive the difference on a gift card.
Be sure to follow gadgetnewsonline all weekend long as we will be covering the best price-matches to come out of Walmart’s new promotion. Check out our complete cover of Black Friday here.
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Ditto on the iPad Air with the $100 GC from Target. That would be awesome!!
They are not matching the gift card. Only the price 🙁
Good point.
Does the price matching work in Canada and the us
I wonder if they match Target’s iPad + 100$ GC deal and the $150 3DS XL deal. If so I’m visiting a Walmart tonight.
The price matching won’t begin until Friday, don’t make that trip just yet!
I was wondering the exact same thing
Will this include iphones or galaxies?
Not sure, the only definite deals they will be matching so far are:
Toys:
LeapPad 2 – WAS: $79, NEW PRICE: $39.99
Little Tikes Cozy Coupe – WAS: $49.87, NEW PRICE: $34.99
Nerf Rebelle Crossbow – WAS: $19.88, NEW PRICE: $11.99
Monopoly Board Game – WAS: $7.77, NEW PRICE: $5
Hot Wheels Single Car – WAS: .97 cents, NEW PRICE: .60 cents
Electronics:
LG 50-inch HDTV – WAS: $598, NEW PRICE: $448
Skylanders and Infinity Starter Packs – WAS: $74.96, NEW PRICE: $37
Select PS4 and Xbox One Video Games such as Call of Duty: Ghosts, NBA 2K14 and Battlefield 4 – WAS: $59.96, NEW PRICE: $49